. how can Thai ads be so awesome? .

I’m sure we’ve all come upon watching great Thai TV commercial that you’ll laugh till you rolled on the floor, shed a tear that was true from the heart. Doing all these, when there was not even a subtitle (or very limited subtitle) to tell you what was the commercial about.

You understood truly from the way they conveyed their message, and felt it was close to heart. And then, you secretly think: i could have done that too!

oh, really?

Just the other day, during training that we did some little exercise. Each were given a piece of message to work on within a short span of time and to tell your audience, your exact message. And you thought it was as easy as playing Taboo? Oh boy, you’ve got to really play it to experience how hard it is to use words to describe that word you got! Imagine doing it with only grunting, expressions and body language! The whole training process took us 3 rounds to get even closer to our message, and yet: it was not even the exact message!

Key learning:

  • never assume that your audience will understand your message through your idea
  • be VERY single-minded on what you want to say
  • be VERY straight forward in what you want to convey

There are indeed more, but that was from what i learnt through the process.

How does this relate to my Thai commercials? Why were these commercials so true and close to the heart? They’ve done their job – they’ve found the one most important consumer truth that will make audience stop and watch, that reflects how they think. It’s true consumer insight, i tell you. A consumer insight that has the strongest truth and a product truth which relates to the consumer. After that, you’ll just need a bridge to bridge these 2 together. Easy you say? You just gotta try it to check if it’s easy or not.

So here, there’s this one commercial:

Oishi Slimming Greentea

For the women out there, it’s a norm to take a peek at the lady beside – to silently compare if you’re looking better than her, dressing better than her and all those little bits of checking to make sure you can tell yourself – OMG, thank God that God is fair! I’m ugly but she’s got this super huge bulge around her tummy! (in the current commercial’s context). T

Surprise surprise! When the bulge goes up to where a women should have, it immediately made the larger lady want to have similar effects! Oh well, that happens when you drink Oishi Slimming Green Tea!

There you go – 1 super strong product truth, 1 super strong consumer truth

Product truth (Oishi Green Tea) Burns fat faster than your average green tea product

Consumer truth (women) We are all image-conscious, even in the toilet (LOLZ)

Message: Oishi Green Tea helps you take away bulges from the wrong place (your tummy) and make you instantly the perfect woman admired by all (especially women).

Be my judge and tell me if i’ve gone wrong! Your feedback is important to me! =)

Other Thai ads for your indulgence:

Thai Health Board – Daily Exercise, the best prescription for a healthier life

Shera Flexy Board

Have a good week ahead peeps!

. so how am i? .

So, I have not been here loyal enough to even bother. To not bother about telling people how I felt today, or just now while i was having my lunch break, or even about yesterday, when I felt I was gonna crumble again into pieces. I did not even bother about sharing my little moments, or little highlights in my day, my week, my month, or even at least – my year.

I like to hang upon my memories – to help me relive those moments and to help provide support and encouragement for me to go on. Really, was it so important for me to keep clinging onto my past? I used to blog and blog, till all the cows come home and yet, i did not feel any satisfaction. I felt more depressed. My emotions were so strong it took over me and gave me a soul i could feel and create. (the irony of being depressed)

Now, i’m soulless, still searching for that little puzzle that could help put me back together as a whole again. I chose to turn my emotions off and to be numb of all situations that could make me cry my heart out, laugh my tears out and screamed till i felt dizzy. None. I couldn’t feel anything at all, because i chose to.

Lately, i’ve been attending this training where i thought “it’s just another training to help me in my career and to lead me to where i want to go”. But where do i really want to go? i did not even bother deciphering that thought. I left it there – “where i want to go”. Where was my destination? Why do i want to go there? How am i getting there?

Wrong. i was so wrong. I was in for a huge surprise – a training which i simply could not understand at first. I got nervous and started to panic, realizing that i wasn’t doing well at all. I questioned myself again and again – where did i go wrong? why couldn’t i make it work? why am i so weak? I did not cry, i did not laugh, i did not feel anything but nervous energy sucking up and surrounding me in whole. I couldn’t breathe at all.

I felt like i could die just feeling like that – died as a nobody and lived a nobody’s life.

Was that what i wanted? NO.

I was more than that. I had the courage but chose not to use it. I had the capability but chose to shun it away, afraid that i would hurt myself in the learning process. I had the real me hidden inside. Who is the real me? I’m a selfish person who would not bother what people thought of me. I rather walk, eat and run alone than having to beg for a companion. I’m comfortable in seeing people coming and leaving my life. I don’t like blending in for the sake of pleasing others. I will laugh till my tears roll down and will cry as if my life depended on it. I am who i am.

Why did I choose to deny my true self throughout these years? Because i was afraid of being judged and seen as weird person.Or perhaps to the extend of a crazy woman.*faints*

Another month to go for this training. Whether i do well or not, to me at the moment, did not matter. As long as i can tell myself and pat myself on the back – “you did great mel.”

. so how am i? .

So, I have not been here loyal enough to even bother. To not bother about telling people how I felt today, or just now while i was having my lunch break, or even about yesterday, when I felt I was gonna crumble again into pieces. I did not even bother about sharing my little moments, or little highlights in my day, my week, my month, or even at least – my year.


I like to hang upon my memories – to help me relive those moments and to help provide support and encouragement for me to go on. Really, was it so important for me to keep clinging onto my past? I used to blog and blog, till all the cows come home and yet, i did not feel any satisfaction. I felt more depressed. My emotions were so strong it took over me and gave me a soul i could feel and create. (the irony of being depressed)


Now, i’m soulless, still searching for that little puzzle that could help put me back together as a whole again. I chose to turn my emotions off and to be numb of all situations that could make me cry my heart out, laugh my tears out and screamed till i felt dizzy. None. I couldn’t feel anything at all, because i chose to.


Lately, i’ve been attending this training where i thought “it’s just another training to help me in my career and to lead me to where i want to go”. But where do i really want to go? i did not even bother deciphering that thought. I left it there – “where i want to go”. Where was my destination? Why do i want to go there? How am i getting there?


Wrong. i was so wrong. I was in for a huge surprise – a training which i simply could not understand at first. I got nervous and started to panic, realizing that i wasn’t doing well at all. I questioned myself again and again – where did i go wrong? why couldn’t i make it work? why am i so weak? I did not cry, i did not laugh, i did not feel anything but nervous energy sucking up and surrounding me in whole. I couldn’t breathe at all. 


I felt like i could die just feeling like that – died as a nobody and lived a nobody’s life. 


Was that what i wanted? NO.


I was more than that. I had the courage but chose not to use it. I had the capability but chose to shun it away, afraid that i would hurt myself in the learning process. I had the real me hidden inside. Who is the real me? I’m a selfish person who would not bother what people thought of me. I rather walk, eat and run alone than having to beg for a companion. I’m comfortable in seeing people coming and leaving my life. I don’t like blending in for the sake of pleasing others. I will laugh till my tears roll down and will cry as if my life depended on it. I am who i am. 


Why did I choose to deny my true self throughout these years?  Because i was afraid of being judged and seen as weird person.Or perhaps to the extend of a crazy woman.*faints*


Another month to go for this training. Whether i do well or not, to me at the moment, did not matter. As long as i can tell myself and pat myself on the back – “you did great mel.”